Saturday+31st+July+-+Intro+to+story-based+strategy

31st July __**An introduction to using story-based strategy with smartMeme**__


 * How to win ‘the battle of the story’ in campaigning, movement organizing and changing the world!**

When: Saturday 31st of July, 3pm to 6pm Where: The Stephen Lawrence Centre, 39 Brookmill Road, London, SE8 4HU Cost: Suggested donation of £3 to cover the room hire. No one turned away for lack of funds.

Storytelling has always been central to the work of activists, organizers and movement builders. Narrative is the lens through which humans process the information we encounter, be it cultural, emotional, experiential, or political. We make up stories about ourselves, our histories, our futures, and our hopes.

smartMeme draws from many disciplines, integrating practices from organizing, broadcast media, advertising, strategic communications, education and systems thinking into their strategy and training work. Their experiments have evolved into a set of tools they call story-based strategy -- a framework to link movement building with an analysis of narrative power by placing storytelling at the centre of social change strategy.

This workshop on the 31st of July, given by smartMeme co-founder Patrick Reinsborough will introduce some of the basic techniques in how to use story-based strategy as a tool in achieving social change. The workshop is aimed at people involved in social movements, community organizing, direct action groups, progressive NGOs and anyone who is interested in engaging with them.

Places are limited. To reserve your place, please email your confirmation to kevin@platformlondon.org with one sentence about what group/project/organisation you are involved with. We are trying to ensure that there is a diverse set of participants/groups represented on the day.

For more information on smartMeme, see @http://smartmeme.org/ This training has been organised by PLATFORM, see www.platformlondon.org

Patrick Reinsborough has been involved in campaigns for peace, the environment, indigenous rights and economic justice for over twenty years. In 2002 he co-founded the smartMeme strategy & training project as a vehicle to explore the intersections of social change strategy, imagination and narrative. He previously served as the Organizing Director of the Rainforest Action Network where he helped organize mass nonviolent direct actions at the Seattle meeting of the World Trade Organization and the April 2000 protests against the World Bank. Patrick is the co-author of Re:Imagining Change—How to Use Story-based Strategy to Win Campaigns, Build Movements and Change the World (PM Press 2010) Several of his earlier strategy essays are published in Globalize Liberation: How to Uproot the System and Build a Better World (City Lights Press 2004). Patrick spends his time parenting, playing music for his friends, and wandering through the urban wilds of San Francisco.

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